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“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

May 10, 2017

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

May 3, 2017

“The Impact of Social Media on Customer Experience” – Christian Sarkar

“The Impact of Social Media on Customer Experience” – Christian Sarkar

April 29, 2017

“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

April 25, 2017

“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

April 20, 2017

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Recent Posts

  • “Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
  • “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik
  • “The Driver in the Driverless Car” – An Interview with Vivek Wadhwa
  • “The Impact of Social Media on Customer Experience” – Christian Sarkar
  • “Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma
  • “W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders
  • VIDEO: Scott Galloway – “How Amazon is Dismantling Retail”
  • “AI and Jobs to be Done: The Future of Work” – Anthony Ulwick
  • “The ‘Four Rs’ of Event Return on Investment” – Michael Piddock
  • “CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman
  • “CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster
  • “The Future of Shopping Malls: What Will Save Brick and Mortar?” – Madison Bloom
  • “The War for the Soul of Capitalism” – An Interview with Philip Kotler
  • “Can Wall Street Win in Sustainable Investments? The Social Function of Marketing for Good” – Elsie Maio
  • “Define Markets Around the Customer’s Job-To-Be-Done” – Anthony Ulwick
  • BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring
  • “A Blueprint for Aligning Sales and Marketing” – Javed Matin
  • “The Power of Content Marketing” – Jon Wuebben
  • “Tests for Customer Focused Companies” – John Hagel
  • “How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick
  • “The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod
  • “5 Marketing KPIs You Cannot Measure But Should Care About” – Nicole Rodrigues
  • “The Future of Brand America: Lessons from the Super Bowl and Beyond” – Philip Kotler and Christian Sarkar
  • “Measuring Google AdWords Performance” – An interview with David Rodnitzky CEO of 3Q Digital, a Harte Hanks Company
  • “The Marketing of Lies” – Elsie Maio
  • “The Power Dynamics of Thought Leadership: From Expert to Celebrity” – Christian Sarkar
  • “The Big Shift in Platform Business Models” – John Hagel
  • “Targeting the Multicultural Millennial” – Courtney Jones
  • “Getting Started With Jobs-to-be-Done Theory” – Anthony Ulwick
  • “Finally, Brand Activism!” – Philip Kotler and Christian Sarkar
  • “Law of Small Numbers Redux” – Mark Blessington & Karl Hellman
  • “How To Fail At Jobs-to-be-Done” – Anthony Ulwick
  • “The Unmet Need for Trusted Talent Advisors” – John Hagel

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