“Unleashing the Co-Creation of Value” – Jagdish N. Sheth and Karl Hellman

August 16, 2018

“How to Choose an Agency in the Digital Age” – Frank Grillo and Karl Hellman

August 4, 2018

“To Start, You First Have to FAIL” – Orly Zeewy

August 3, 2018

“Who Won the World Cup?” – Branding Analysis from SoccerBlog.com

July 24, 2018

“Be Different, Not Better” – Christopher Lochhead and Heather Clancy

July 18, 2018

“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington

July 14, 2018

“Marketing in the Age of Alexa” – An Interview with Niraj Dawar

July 9, 2018

“Why Focusing on Marketing Spend Is a Mistake” – Kimberly A. Whitler

July 7, 2018

“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington

June 23, 2018

“Conscious Fashion” – An Interview with White Champa’s Anjana Das

June 19, 2018

“DOWNLOAD: The Jobs-to-be-Done Canvas” – Tony Ulwick 

June 13, 2018

“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman

June 11, 2018

“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome

June 6, 2018

“Brand Intimacy” – An Interview with Mario Natarelli

June 3, 2018

“Breaking Out of the Trap of Diminishing Returns” – John Hagel

May 22, 2018

“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio

May 12, 2018

“The Global CMO” – An Interview with Greg Paull

May 2, 2018

“Intelligent Retail: The Rise of Frictionless Commerce” – Jamshed Dubash

April 23, 2018

“The Value Realization Road Map: How to Ensure Customer Satisfaction” – Javed Matin

April 16, 2018

“The Elements of Value” – An Interview with Jamie Cleghorn

April 11, 2018

“Data and Trust:
 4 Painful Lessons from Facebook” – Frank Grillo and Mark Blessington

April 5, 2018