BOOK REVIEW: “Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World” November 30, 2018
“The Case for Brand Activism” – A Discussion with Philip Kotler and Christian Sarkar November 15, 2018
“Intelligent Retail: The Future of Shopping Experience Design” – Karl Hellman and Mark Blessington October 30, 2018
“PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” – Christian Sarkar and Philip Kotler October 16, 2018
“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“GDPR and Personalization: What Messages Are You Sending?” – Frank Grillo and Mark Blessington August 23, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
