VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda” February 6, 2016 see also: “Brand Equity Models: A Survey” – by Jonathan Knowles
B2C Marketing / “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
Branding / “Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr