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2 Comments

  1. Ola Feurst
    August 22, 2016 @ 7:04 am

    Trust is perhaps connected to responsibility. No wonder trust is scarce when we lose the long-term view. What proves reliable (responsible) over time will get the trust. This often is related to a cause. The question is, how much of this logic can be borrowed by traditional brands?

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  2. Christian Sarkar
    August 30, 2016 @ 10:08 pm

    I don’t think you can “borrow” this logic. The brand must become the logic.

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