“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch September 10, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Leadership in a Time of Crisis: General McChrystal’s Advice for President Trump, Governors & CEOs” – Heather Clancy and Christopher Lochhead May 3, 2020
“Influence The Influencers: Ecosystem Building for Customer Success” – Christopher Lochhead and Heather Clancy December 14, 2018
“Play Bigger: The How and Why of Category Design” – An Interview with Christopher Lochhead September 14, 2016
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Ecosystem Marketing: The Future of Competition” – Christian Sarkar and Philip Kotler February 21, 2019