“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar February 13, 2018
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown February 6, 2018
“Seeking Strategic Advantage? Break Down Walls and Cultivate Networks” – John Hagel November 17, 2017
“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi October 21, 2017
“A New Charter for Chief Marketing Officers” – Mohanbir Sawhney and Robert C. Wolcott September 9, 2017
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017
“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar July 13, 2017
