“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman March 1, 2018
“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi October 21, 2017
“A New Charter for Chief Marketing Officers” – Mohanbir Sawhney and Robert C. Wolcott September 9, 2017
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017