“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald

In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success. The most common objective of modern comĀ­mercial organizations is the sustainable creation of shareholder value. This can be achieved only … Continue reading “Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald