MORE INFO:

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Democracy in Decline by Philip Kotler

Confronting Capitalism by Philip Kotler

“Marketing Myopia” by Theodore Levitt

Competing Against Luck by Clayton Christensen, Karen Dillon, Taddy Hall, David S. Duncan

Jobs to be Done: Theory to Practice by Anthony Ulwick

Philip Kotler’s Faculty Page (Northwestern University)

Philip Kotler’s Wikipedia Page (Wikipedia)