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Monthly Archives: June 2016

“SoulBranding in the C-Suite: Eight Guidelines for Values Branding” – Elsie Maio

“SoulBranding in the C-Suite: Eight Guidelines for Values Branding” – Elsie Maio

June 25, 2016

“The True Potential of Internet of Things Technology” – John Hagel

“The True Potential of Internet of Things Technology” – John Hagel

June 23, 2016

“Optimizing Marketing: The Ideas-To-Demand Chain” – Robert Shaw and Philip Kotler

“Optimizing Marketing: The Ideas-To-Demand Chain” – Robert Shaw and Philip Kotler

June 21, 2016

VIDEO: Uber’s Travis Kalanick on “Beating Digital Disruption”

VIDEO: Uber’s Travis Kalanick on “Beating Digital Disruption”

June 17, 2016

“Best Practice: Uncovering Unmet Customer Needs” – Anthony Ulwick

“Best Practice: Uncovering Unmet Customer Needs” – Anthony Ulwick

June 17, 2016

“Branding Muhammad Ali: What Could Go Wrong?” – Christian Sarkar

“Branding Muhammad Ali: What Could Go Wrong?” – Christian Sarkar

June 12, 2016

“Marketing and the Millennial Mindset” – An Interview with IBM’s Samantha Klein

“Marketing and the Millennial Mindset” – An Interview with IBM’s Samantha Klein

June 3, 2016

A D V E R T I S E M E N T

Recent Posts

  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel
  • “Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia
  • “Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
  • “The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du

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