“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler November 19, 2019
“The Infomediary Opportunity: How to Be a Trusted Advisor in the Age of Ecosystems” – An Interview with John Hagel August 17, 2019
“Achieving Customer Experience Excellence at 7 Critical Life-Cycle Points” – Ernan Roman and Scott Emmons March 10, 2019
