“Post-COVID, It’s the Digital Experience” – An Interview with Paige O’Neill, Sitecore CMO June 1, 2020
“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017
“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar June 19, 2017
“CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman April 4, 2017
“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster March 30, 2017
BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring March 12, 2017
“The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod February 17, 2017