BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler January 3, 2022
“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry November 5, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Outcome-Driven Venturing: Build the right solutions—and build them right” – Noel Sobelman and Tony Ulwick March 25, 2021
“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan February 3, 2021
“From corona anxiety towards a new Enlightenment – Why a return to normal is not a meaningful option” – Guido Palazzo January 14, 2021
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
“Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham October 10, 2020
“Leadership in a Time of Crisis: General McChrystal’s Advice for President Trump, Governors & CEOs” – Heather Clancy and Christopher Lochhead May 3, 2020
“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler November 19, 2019
