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Monthly Archives: February 2016

“Rethinking Marketing” – Gaurav Bhalla

“Rethinking Marketing” – Gaurav Bhalla

February 25, 2016

“The Power of Company Narratives” – John Hagel

“The Power of Company Narratives” – John Hagel

February 24, 2016

“How to Become a Customer-Centric Company” – Ken Bernhardt

“How to Become a Customer-Centric Company” – Ken Bernhardt

February 24, 2016

“How Market-based Assets  Generate Customer Value” – Raj Srivastava

“How Market-based Assets  Generate Customer Value” – Raj Srivastava

February 22, 2016

“Customer Journey Analytics” – Frank Grillo

“Customer Journey Analytics” – Frank Grillo

February 14, 2016

“Outcome-Based Segmentation” – Anthony Ulwick

“Outcome-Based Segmentation” – Anthony Ulwick

February 9, 2016

“Amazon and the Future of Retail” – Christian Sarkar

“Amazon and the Future of Retail” – Christian Sarkar

February 9, 2016

VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda”

VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda”

February 6, 2016

A D V E R T I S E M E N T

Recent Posts

  • “Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
  • ‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
  • “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel

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