VIDEO: Jonathan Knowles on “Social Media and the CEO Agenda” February 6, 2016 see also: “Brand Equity Models: A Survey” – by Jonathan Knowles
B2B Marketing / “Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
B2C Marketing / “The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du
Branding / “How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara