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Monthly Archives: April 2020

DISCUSSION: “The Story and Model of Haier Group”

DISCUSSION: “The Story and Model of Haier Group”

April 29, 2020

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

April 10, 2020

“Brand Solidarity: Collaboration in a Time of Crisis” – Ivan Gurkov

April 6, 2020

“Viral Flows” – John Hagel

“Viral Flows” – John Hagel

April 3, 2020

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Recent Posts

“Outcome-Driven Venturing: Build the right solutions—and build them right” – Noel Sobelman and Tony Ulwick
“Beyond Scenario Planning” – An Interview with Daniel Erasmus
“Customer Intimacy and the Return to the Value of Time” – by Enrico Foglia
“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan
“The Ministry of Common Sense” – An Interview with Martin Lindstrom
“Is Creating a CX Strategy a Waste of Time?” – Jef Teugels
“What’s Next for Non-Profits?” – Christian Sarkar and Philip Kotler

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