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Monthly Archives: April 2020

DISCUSSION: “The Story and Model of Haier Group”

DISCUSSION: “The Story and Model of Haier Group”

April 29, 2020

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

April 10, 2020

“Brand Solidarity: Collaboration in a Time of Crisis” – Ivan Gurkov

April 6, 2020

“Viral Flows” – John Hagel

“Viral Flows” – John Hagel

April 3, 2020

Recent Posts

“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen
“What’s Next for Marketing?” – An Interview with Sundar Bharadwaj
“Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham
“Harnessing Your Personal Narrative” – An interview with John Hagel
“Consumer Boycotts: An Essential Method of Peaceful Protest” – Philip Kotler
“When Logic meets Intuition: The Squircle” – an interview with Francis Cholle
“The Rise of 5 New-Normal Lifestyles” – Philip Kotler

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