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Monthly Archives: April 2020

DISCUSSION: “The Story and Model of Haier Group”

DISCUSSION: “The Story and Model of Haier Group”

April 29, 2020

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

April 10, 2020

“Brand Solidarity: Collaboration in a Time of Crisis” – Ivan Gurkov

“Brand Solidarity: Collaboration in a Time of Crisis” – Ivan Gurkov

April 6, 2020

“Viral Flows” – John Hagel

“Viral Flows” – John Hagel

April 3, 2020

A D V E R T I S E M E N T

Recent Posts

  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel
  • “Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia
  • “Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
  • “The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du

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