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Monthly Archives: April 2020

DISCUSSION: “The Story and Model of Haier Group”

DISCUSSION: “The Story and Model of Haier Group”

April 29, 2020

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

“Marketing Through The Crisis: 7 Ideas” – Christopher Lochhead

April 10, 2020

“Brand Solidarity: Collaboration in a Time of Crisis” – Ivan Gurkov

April 6, 2020

“Viral Flows” – John Hagel

“Viral Flows” – John Hagel

April 3, 2020

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“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler
“Cascades: Movements and Transformational Change” – An Interview with Greg Satell
“Narratives Shape Our Emotions” – John Hagel
“Does CX still matter?” – Jef Teugels

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