‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher September 4, 2024
“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr June 15, 2023
“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner May 27, 2023
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler November 17, 2021
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan February 3, 2021
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
“Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham October 10, 2020
