“A New Marketing Era: Focus on Jobs and Outcomes” – Anthony Ulwick

January 15, 2016

“Beyond Big Data: From Analytics to Cognition” – An Interview with Thomas Davenport

January 15, 2016

BOOK REVIEW: “Meaningful: The story of ideas that fly” by Bernadette Jiwa

January 15, 2016

“Marketing, Meet Finance: Understanding Market-Based Assets” – Raj Srivastava

January 15, 2016

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

January 15, 2016

“The CMO should be the Chief Experiment Officer” – Greg M. Thomas

January 15, 2016

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

January 15, 2016

“Brand Equity Models: A Survey” – Jonathan Knowles

January 15, 2016