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Monthly Archives: May 2022

“Improving Return on Attention in the Idea Business” – John Hagel

“Improving Return on Attention in the Idea Business” – John Hagel

May 31, 2022

A D V E R T I S E M E N T

Recent Posts

“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori
“Improving Return on Attention in the Idea Business” – John Hagel
“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

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