“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

September 10, 2023

“Zoom Out/Zoom In – Making It Personal” – John Hagel

September 8, 2023

“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr

June 15, 2023

“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du

June 4, 2023

“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner

May 27, 2023

“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia

February 13, 2023

“Next Practices in Museum Experience Design” – Barbara Dal Corso

February 6, 2023

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares

January 28, 2023

“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

August 7, 2022

“Improving Return on Attention in the Idea Business” – John Hagel

May 31, 2022

“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

January 31, 2022

“Three ways for Sony to avoid getting left behind by Microsoft” – Hamza Mudassir

January 27, 2022

BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy”

January 18, 2022

“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler

January 3, 2022

“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler

November 17, 2021

“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler

September 14, 2021

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

September 6, 2021

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

July 31, 2021

“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler

June 16, 2021

“Sunshine on a Cloudy Day” – An Interview with Sunthalpy’s Carlos Omar Suárez

May 13, 2021

“Beyond Scenario Planning” – An Interview with Daniel Erasmus

March 23, 2021

BOOK REVIEW: “5 Questions Creatives and Entrepreneurs Should Be Asking Themselves (According to Seth Godin’s New Book, The Practice)” – Ewa Wojciechowska

December 21, 2020

“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen

October 24, 2020

“Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham

October 10, 2020

“Harnessing Your Personal Narrative” – An interview with John Hagel

October 3, 2020

“When Logic meets Intuition: The Squircle” – an interview with Francis Cholle

July 21, 2020

“The Rise of 5 New-Normal Lifestyles” – Philip Kotler

July 20, 2020