“Technology and the Common Good” – Christian Sarkar and Philip Kotler

May 12, 2025

“Wicked Problems” – An Interview with Philip Kotler and Christian Sarkar

April 4, 2025

“Dragon proofing your legacy brand” – Grant McCracken

April 2, 2025

OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

March 20, 2025

“The 5th P is Purpose” – Christian Sarkar and Philip Kotler

March 13, 2025

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

September 23, 2024

‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher

September 4, 2024

“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek

March 13, 2024

“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

September 10, 2023

“Zoom Out/Zoom In – Making It Personal” – John Hagel

September 8, 2023

“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr

June 15, 2023

“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du

June 4, 2023

“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner

May 27, 2023

“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia

February 13, 2023

“Next Practices in Museum Experience Design” – Barbara Dal Corso

February 6, 2023

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares

January 28, 2023

“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

August 7, 2022

“Improving Return on Attention in the Idea Business” – John Hagel

May 31, 2022

“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

January 31, 2022

“Three ways for Sony to avoid getting left behind by Microsoft” – Hamza Mudassir

January 27, 2022

BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy”

January 18, 2022

“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler

January 3, 2022

“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler

November 17, 2021

“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler

September 14, 2021

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

September 6, 2021

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

July 31, 2021

“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler

June 16, 2021