BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
“Leadership in a Time of Crisis: General McChrystal’s Advice for President Trump, Governors & CEOs” – Heather Clancy and Christopher Lochhead May 3, 2020
“The Innovation Ecosystem: New Rules for the Future” – Christian Sarkar and Philip Kotler April 12, 2019
