OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

March 20, 2025

“The 5th P is Purpose” – Christian Sarkar and Philip Kotler

March 13, 2025

“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick

December 21, 2024

“Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia

June 28, 2023

“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr

June 15, 2023

“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi

April 4, 2023

“Next Practices in Museum Experience Design” – Barbara Dal Corso

February 6, 2023

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares

January 28, 2023

“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

January 25, 2023

“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

August 7, 2022

“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

January 31, 2022

BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy”

January 18, 2022

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

September 6, 2021

“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler

June 16, 2021

“Cascades: Movements and Transformational Change” – An Interview with Greg Satell

June 6, 2021

“Beyond Scenario Planning” – An Interview with Daniel Erasmus

March 23, 2021

“The Ministry of Common Sense” – An Interview with Martin Lindstrom

February 2, 2021

“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen

October 24, 2020

“When Logic meets Intuition: The Squircle” – an interview with Francis Cholle

July 21, 2020

“Responding to the COVID-19 Challenge” – An Interview with Hanneke Faber, Unilever

June 5, 2020

“Leadership in a Time of Crisis: General McChrystal’s Advice for President Trump, Governors & CEOs” – Heather Clancy and Christopher Lochhead

May 3, 2020

DISCUSSION: “The Story and Model of Haier Group”

April 29, 2020

VIDEO: “5 Keys to Cross System Problem Solving” – Panel, Global Peter Drucker Forum

March 13, 2020

“Networks and Platforms: The New Means of Value Creation” – Christian Sarkar

March 10, 2020

“How Woke is Coke?” – Christian Sarkar and Philip Kotler

February 14, 2020

“The Rules of Platform Design” – An Interview with Simone Cicero

January 22, 2020

“The Power of Ecosystems” – An Interview with Richard Straub

November 5, 2019