“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du June 4, 2023
“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan February 3, 2021
“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler November 19, 2019
“Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette” – Jonathan Knowles January 24, 2019
“Influence The Influencers: Ecosystem Building for Customer Success” – Christopher Lochhead and Heather Clancy December 14, 2018
“The Case for Brand Activism” – A Discussion with Philip Kotler and Christian Sarkar November 15, 2018
“PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” – Christian Sarkar and Philip Kotler October 16, 2018
“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
