“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler November 19, 2019
“CEOs who take a political stand are seen as a bonus by job applicants” – Andrew Crane, Christian Voegtlin, and Laura Noval August 10, 2019
“The Ecosystem Journey: Getting Closer to the Customer?” – Christian Sarkar and Philip Kotler July 8, 2019
“Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette” – Jonathan Knowles January 24, 2019
“The Case for Brand Activism” – A Discussion with Philip Kotler and Christian Sarkar November 15, 2018
“PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” – Christian Sarkar and Philip Kotler October 16, 2018
“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar August 20, 2018
“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar July 11, 2018
