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Monthly Archives: December 2019

Brand Activism: An Interview with Philip Kotler and Christian Sarkar

December 18, 2019

“From CSR to Corporate Responsibility” – An Interview with Stephen Hahn-Griffiths

December 9, 2019

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“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler
“Cascades: Movements and Transformational Change” – An Interview with Greg Satell
“Narratives Shape Our Emotions” – John Hagel
“Does CX still matter?” – Jef Teugels

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