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Monthly Archives: December 2019

Brand Activism: An Interview with Philip Kotler and Christian Sarkar

Brand Activism: An Interview with Philip Kotler and Christian Sarkar

December 18, 2019

“From CSR to Corporate Responsibility” – An Interview with Stephen Hahn-Griffiths

“From CSR to Corporate Responsibility” – An Interview with Stephen Hahn-Griffiths

December 9, 2019

A D V E R T I S E M E N T

Recent Posts

  • “Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
  • ‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
  • “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel

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