BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy”

January 18, 2022

“Cascades: Movements and Transformational Change” – An Interview with Greg Satell

June 6, 2021

“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan

February 3, 2021

“The Ministry of Common Sense” – An Interview with Martin Lindstrom

February 2, 2021

BOOK REVIEW: “5 Questions Creatives and Entrepreneurs Should Be Asking Themselves (According to Seth Godin’s New Book, The Practice)” – Ewa Wojciechowska

December 21, 2020

“When Logic meets Intuition: The Squircle” – an interview with Francis Cholle

July 21, 2020

“An Update on Social Media” – An Interview with Marc Opresnik

June 22, 2020

“The Agile Brand” –  Greg Kihlström

June 22, 2019

BOOK REVIEW: “Turning the Flywheel” by Jim Collins

April 21, 2019

“Beyond the Triple Bottom Line” – An Interview with John Elkington

October 25, 2018

“Organic Growth: The CEO Challenge” – An Interview with Bernie Jaworski

October 11, 2018

“Growth IQ: The 10 Paths to Growth” – An Interview with Tiffani Bova

August 22, 2018

“Why Categories Make Brands” – Christopher Lochhead and Heather Clancy

August 8, 2018

“Brand Intimacy” – An Interview with Mario Natarelli

June 3, 2018

“DETONATE” – An Interview with Geoff Tuff and Steven Goldbach

May 7, 2018

“Strategy Beyond the Hockey Stick” 
- An Interview with Chris Bradley, Martin Hirt and Sven Smit

March 20, 2018

“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown

February 6, 2018

“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi

October 21, 2017

BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

October 1, 2017

“How Can We Market Peace?” – Philip Kotler

September 19, 2017

“Welcome to the Age of Demarketing” – Philip Kotler

August 25, 2017

BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger

August 24, 2017

BOOK REVIEW: “Simple Rules: How to Thrive in a Complex World” by Donald Sull and Kathleen M. Eisenhardt

August 2, 2017

BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger

July 28, 2017

“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

May 10, 2017

“W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

April 20, 2017