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Internet of Things

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Networks and Platforms: The New Means of Value Creation” – Christian Sarkar

“Networks and Platforms: The New Means of Value Creation” – Christian Sarkar

March 10, 2020

“How Woke is Coke?” – Christian Sarkar and Philip Kotler

“How Woke is Coke?” – Christian Sarkar and Philip Kotler

February 14, 2020

“The Power of Ecosystems” – An Interview with Richard Straub

“The Power of Ecosystems” – An Interview with Richard Straub

November 5, 2019

“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman

“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman

June 11, 2018

“Seeking Strategic Advantage? Break Down Walls and Cultivate Networks” – John Hagel

“Seeking Strategic Advantage? Break Down Walls and Cultivate Networks” – John Hagel

November 17, 2017

“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi

“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi

October 21, 2017

BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

October 1, 2017

“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

September 21, 2017

“Criticisms and Contributions of Marketing” – Philip Kotler

“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017

“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

June 19, 2017

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

May 3, 2017

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