“Avoiding Dumb Digital Marketing in a Smart World” – Raj Sachdev

April 21, 2020

“Networks and Platforms: The New Means of Value Creation” – Christian Sarkar

March 10, 2020

“How Woke is Coke?” – Christian Sarkar and Philip Kotler

February 14, 2020

“The Power of Ecosystems” – An Interview with Richard Straub

November 5, 2019

“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman

June 11, 2018

“Seeking Strategic Advantage? Break Down Walls and Cultivate Networks” – John Hagel

November 17, 2017

“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi

October 21, 2017

BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

October 1, 2017

“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

September 21, 2017

“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017

“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

June 19, 2017

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

May 3, 2017

“Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

April 25, 2017

“AI and Jobs to be Done: The Future of Work” – Anthony Ulwick

April 13, 2017

“How to Engineer Micro-Moments using Jobs to be Done” – Anthony Ulwick

February 22, 2017

“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

December 9, 2016

“The Road Ahead: Marketing’s Biggest Challenges” – An Interview with Bernie Jaworski (Part I)

October 19, 2016

“What’s Your Chatbot Strategy?” – Christian Sarkar

September 29, 2016

“When Worlds Collide: Technology and Creativity” – An Interview with Nicole Yershon

September 8, 2016

“The True Potential of Internet of Things Technology” – John Hagel

June 23, 2016

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016