“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek

March 13, 2024

“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

September 10, 2023

“Next Practices in Museum Experience Design” – Barbara Dal Corso

February 6, 2023

“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

January 31, 2022

“Three ways for Sony to avoid getting left behind by Microsoft” – Hamza Mudassir

January 27, 2022

BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy”

January 18, 2022

“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler

January 3, 2022

“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler

November 17, 2021

“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler

September 14, 2021

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

September 6, 2021

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

July 31, 2021

“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler

June 16, 2021

“Cascades: Movements and Transformational Change” – An Interview with Greg Satell

June 6, 2021

“Does CX still matter?” – Jef Teugels

May 14, 2021

“Beyond Scenario Planning” – An Interview with Daniel Erasmus

March 23, 2021

“Customer Intimacy and the Return to the Value of Time” – by Enrico Foglia

March 3, 2021

“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen

October 24, 2020

“What’s Next for Marketing?” – An Interview with Sundar Bharadwaj

October 21, 2020

“Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham

October 10, 2020

“The Consumer in the Age of Coronavirus” – Philip Kotler

July 7, 2020

“An Update on Social Media” – An Interview with Marc Opresnik

June 22, 2020

“Responding to the COVID-19 Challenge” – An Interview with Hanneke Faber, Unilever

June 5, 2020

“Networks and Platforms: The New Means of Value Creation” – Christian Sarkar

March 10, 2020

Brand Activism: An Interview with Philip Kotler and Christian Sarkar

December 18, 2019

“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler

November 19, 2019

“Brand Hacks and the Search for Meaning” – An Interview with Emmanuel Probst

November 13, 2019

“The Power of Ecosystems” – An Interview with Richard Straub

November 5, 2019