“CEOs who take a political stand are seen as a bonus by job applicants” – Andrew Crane, Christian Voegtlin, and Laura Noval August 10, 2019
“Death of the department store: don’t just blame the internet, it’s the dwindling middle class” – Jason Pallant and Sean Sands August 7, 2019
“The Ecosystem Journey: Getting Closer to the Customer?” – Christian Sarkar and Philip Kotler July 8, 2019
“Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette” – Jonathan Knowles January 24, 2019
BOOK REVIEW: “Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World” November 30, 2018
“Intelligent Retail: The Future of Shopping Experience Design” – Karl Hellman and Mark Blessington October 30, 2018
“PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” – Christian Sarkar and Philip Kotler October 16, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
Customer Culture: An Interview with Peter Cooke, President, Wright Medical International April 3, 2018
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown February 6, 2018