“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch September 10, 2023
“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr June 15, 2023
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares January 28, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
