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Monthly Archives: July 2016

“Marketing and The CMO Survey” – An Interview with Christine Moorman

“Marketing and The CMO Survey” – An Interview with Christine Moorman

July 28, 2016

VIDEO: Philip Kotler on “How to Grow through Marketing”

VIDEO: Philip Kotler on “How to Grow through Marketing”

July 7, 2016

“Monetizing Innovation” – An Interview with Simon-Kucher & Partners’ Madhavan Ramanujam

“Monetizing Innovation” – An Interview with Simon-Kucher & Partners’ Madhavan Ramanujam

July 3, 2016

A D V E R T I S E M E N T

Recent Posts

“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori
“Improving Return on Attention in the Idea Business” – John Hagel
“How to Define Your Market using Jobs-to-be-Done” – Anthony Ulwick

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