‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher September 4, 2024
“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek March 13, 2024
“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch September 10, 2023
“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du June 4, 2023
“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara April 28, 2023
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares January 28, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler January 3, 2022
“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler November 17, 2021
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Online Advertising is Changing – what you need to know to stay up to speed” – Claire Burdett May 10, 2021
