“The Ten Deadly Marketing Sins — Reimagined for the Regenerative Era” – Christian Sarkar and Philip Kotler September 2, 2025
‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher September 4, 2024
“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek March 13, 2024
“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch September 10, 2023
“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du June 4, 2023
“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara April 28, 2023
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares January 28, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler January 3, 2022
