“Outcome-Driven Venturing: Build the right solutions—and build them right” – Noel Sobelman and Tony Ulwick March 25, 2021
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
“Leadership in a Time of Crisis: General McChrystal’s Advice for President Trump, Governors & CEOs” – Heather Clancy and Christopher Lochhead May 3, 2020
“Competing on Stories: Marketing and Cultural Narratives” – Christian Sarkar and Philip Kotler November 19, 2019
“Ecosystem Marketing: The Future of Competition” – Christian Sarkar and Philip Kotler February 21, 2019
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio May 12, 2018
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar February 13, 2018
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown February 6, 2018
