“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio May 12, 2018
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar February 13, 2018
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown February 6, 2018
“Seeking Strategic Advantage? Break Down Walls and Cultivate Networks” – John Hagel November 17, 2017
“Finding Your Perfect Match: What Social Issue Should Your Corporation Marry?” – Nancy Lee November 15, 2017
“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi October 21, 2017