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Monthly Archives: August 2017

“The Non-Profit Marketing Challenge” – An Interview with Robert Freling, Solar Electric Light Fund

“The Non-Profit Marketing Challenge” – An Interview with Robert Freling, Solar Electric Light Fund

August 30, 2017

“The Connection Between Narrative and Purpose” – John Hagel

“The Connection Between Narrative and Purpose” – John Hagel

August 26, 2017

“Welcome to the Age of Demarketing” – Philip Kotler

“Welcome to the Age of Demarketing” – Philip Kotler

August 25, 2017

BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger

BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger

August 24, 2017

“How CMOs Can Build Trust” – Frank Grillo and Kimberly Whitler

“How CMOs Can Build Trust” – Frank Grillo and Kimberly Whitler

August 19, 2017

“The Fight for Brand USA” – Mark Blessington

“The Fight for Brand USA” – Mark Blessington

August 18, 2017

“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo

“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo

August 16, 2017

“The AREA Method: When A Good Strategy Is Not Enough” – Cheryl Strauss Einhorn

“The AREA Method: When A Good Strategy Is Not Enough” – Cheryl Strauss Einhorn

August 12, 2017

“Improving Economic Prosperity through Nation Branding” – David J Reibstein

“Improving Economic Prosperity through Nation Branding” – David J Reibstein

August 10, 2017

BOOK REVIEW: “Simple Rules: How to Thrive in a Complex World” by Donald Sull and Kathleen M. Eisenhardt

BOOK REVIEW: “Simple Rules: How to Thrive in a Complex World” by Donald Sull and Kathleen M. Eisenhardt

August 2, 2017

A D V E R T I S E M E N T

Recent Posts

  • “The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du
  • “What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner
  • “How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara
  • “Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
  • “The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
  • “Next Practices in Museum Experience Design” – Barbara Dal Corso
  • “What does ESG mean?” – Luciana Echazú and Diego C. Nocetti

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