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Monthly Archives: May 2017

“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

May 18, 2017

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

May 10, 2017

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

“The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

May 3, 2017

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“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler
“Cascades: Movements and Transformational Change” – An Interview with Greg Satell
“Narratives Shape Our Emotions” – John Hagel
“Does CX still matter?” – Jef Teugels

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