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Monthly Archives: December 2016

“How To Fail At Jobs-to-be-Done” – Anthony Ulwick

“How To Fail At Jobs-to-be-Done” – Anthony Ulwick

December 17, 2016

“The Unmet Need for Trusted Talent Advisors” – John Hagel

“The Unmet Need for Trusted Talent Advisors” – John Hagel

December 13, 2016

“Marketing 4.0” – A Podcast Interview with Philip Kotler

“Marketing 4.0” – A Podcast Interview with Philip Kotler

December 13, 2016

“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

December 9, 2016

“Driving Toward The Digital Marketing Organization” – Christine Moorman

“Driving Toward The Digital Marketing Organization” – Christine Moorman

December 5, 2016

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Recent Posts

“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler
“Cascades: Movements and Transformational Change” – An Interview with Greg Satell
“Narratives Shape Our Emotions” – John Hagel
“Does CX still matter?” – Jef Teugels

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