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Monthly Archives: December 2016

“How To Fail At Jobs-to-be-Done” – Anthony Ulwick

“How To Fail At Jobs-to-be-Done” – Anthony Ulwick

December 17, 2016

“The Unmet Need for Trusted Talent Advisors” – John Hagel

“The Unmet Need for Trusted Talent Advisors” – John Hagel

December 13, 2016

“Marketing 4.0” – A Podcast Interview with Philip Kotler

“Marketing 4.0” – A Podcast Interview with Philip Kotler

December 13, 2016

“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

December 9, 2016

“Driving Toward The Digital Marketing Organization” – Christine Moorman

“Driving Toward The Digital Marketing Organization” – Christine Moorman

December 5, 2016

A D V E R T I S E M E N T

Recent Posts

“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
“Next Practices in Museum Experience Design” – Barbara Dal Corso
“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

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