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Monthly Archives: February 2019

“Ecosystem Marketing: The Future of Competition” – Christian Sarkar and Philip Kotler

“Ecosystem Marketing: The Future of Competition” – Christian Sarkar and Philip Kotler

February 21, 2019

“The Future of Branding is Activism” – An Interview with Unilever’s Hanneke Faber

“The Future of Branding is Activism” – An Interview with Unilever’s Hanneke Faber

February 10, 2019

“Who Won the Super Bowl LIII Ad Game?” – An interview with Dan Calpin

“Who Won the Super Bowl LIII Ad Game?” – An interview with Dan Calpin

February 4, 2019

A D V E R T I S E M E N T

Recent Posts

  • “Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
  • ‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
  • “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel

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