‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher

September 4, 2024

“Jobs-to-be-Done for Government” – Anthony Ulwick

September 17, 2023

“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

September 10, 2023

“Zoom Out/Zoom In – Making It Personal” – John Hagel

September 8, 2023

“Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia

June 28, 2023

“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr

June 15, 2023

“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du

June 4, 2023

“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner

May 27, 2023

“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara

April 28, 2023

“Ethics and AI: Policies for Governance and Regulation” – Aryssa Yoon, Christian Sarkar, and Philip Kotler

April 12, 2023

“Next Practices in Museum Experience Design” – Barbara Dal Corso

February 6, 2023

“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares

January 28, 2023

“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

January 25, 2023

“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar

October 16, 2022

“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

August 7, 2022

“Improving Return on Attention in the Idea Business” – John Hagel

May 31, 2022

“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler

January 3, 2022

“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry

November 5, 2021

“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

September 6, 2021

“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

July 31, 2021

“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler

June 16, 2021

“Cascades: Movements and Transformational Change” – An Interview with Greg Satell

June 6, 2021

“Narratives Shape Our Emotions” – John Hagel

June 4, 2021

“Does CX still matter?” – Jef Teugels

May 14, 2021

“Sunshine on a Cloudy Day” – An Interview with Sunthalpy’s Carlos Omar Suárez

May 13, 2021

“Beyond Scenario Planning” – An Interview with Daniel Erasmus

March 23, 2021

“Customer Intimacy and the Return to the Value of Time” – by Enrico Foglia

March 3, 2021