The Marketing Journal
  • About
  • Interviews
  • Articles
  • Videos
  • Book Reviews
  • Views
  • Subscribe
“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry

“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry

November 5, 2021

As companies re-evaluate their supply chain strategies thanks to COVID and the de-carbonization movement, the Chinese authorities have chosen to send a strong message to foreign investors. Is your company changing its China strategy?  

China introduced new rules on November 1 that restrict the extent to which internet companies can collect and store user data. Known as the personal information protection law, it is said to be among the toughest data-protection regimes in the world.

As part of the rules, tech giants are having to set up external bodies to monitor their data collection, while foreign companies have to appoint representatives within China dedicated to compliance. Companies in breach are risking fines of up to 5% of turnover.

These rules are the latest example in the year-log crackdown on tech and finance in China. It started with Beijing’s decision in November 2020 to scrap finance giant Ant Group’s flotation, which was expected to have been the world’s largest IPO. Billionaire founder-CEO Jack Ma subsequently disappeared from the public eye for three months, and it is still not clear if an IPO will go ahead.

Beijing has also been getting tougher on companies, such as DiDi (China’s Uber), whose shares are listed overseas; shutting down China’s most famous financial bloggers; banning cryptocurrency trading and mining; and introducing new restrictions for whole industries such as gaming. Most recently, regulators have been signalling that some of the country’s most popular stock-trading apps are illegal.

These interventions have consequences not just for Chinese companies but for the global financial system. China’s financial system is a US$45 trillion (£33 trillion) industry, boasting the world’s second-largest stock and bond markets. But when you look closely at the way that China runs these markets, you realise that the whole philosophy underpinning them is very different to markets in the west. This is helpful for making sense of the crackdown – both why it has happened and how it should be viewed.


Chinese leader Xi Jinping has been strangling corporate power.
Sipa US

Market intervention and China

I am the principal investigator of a new research project known as StateCapFinance, which looks at how emerging economies run capital markets (meaning stocks, bonds and derivatives). In many instances, such markets are influenced by the state, meaning they operate by a very different logic to the west.

In western capital markets, the underlying principle is efficiency: investors’ money flows to whichever companies are judged the best, in terms of how prudently they are run, the strength of their business models, their prospects for the future and so on. This instils market discipline, encouraging everyone to compete as aggressively as possible – or so the argument goes. Capital markets are seen as the epitome of liberal capitalism, with state interference merely serving as a backstop if things go wrong (think 2008).

In state-capitalist economies such as China, by contrast, capital markets are designed to enable state control and facilitate state objectives. For example, the Chinese don’t like to see too much speculation in their markets, and monitor activity closely to prevent it getting out of hand. If the authorities decide that certain traders are too active, they will ask them to cancel trades and may even ban them.

Jack Ma holding his hands up
Billionaire Jack Ma is one of victims of China’s crackdown.
Frederick Legrande – COMEO

 

The state is also careful to restrict international traders, setting limits on how much they can trade for instance. And just like Ant Group demonstrated, the authorities carefully weigh whether flotations can go ahead. Decisions can have less to do with a company’s financial abilities than whether they have political ties or contribute to national development.

As I demonstrate in a recent paper, these markets are focused on containing financial risk, maintaining social stability and steering financial activity into more productive tracks. It is all geared towards state control and accomplishing national development goals – and here we see the overlap with the recent crackdown.

Some of Beijing’s interventions, such as reining in financial bloggers or restricting Ant Group – with its peer-to-peer payment system and vast consumer data – are part of the same tradition of managing markets. As finance permeates ever more aspects of Chinese life, the authorities are using it as a lever to govern economic activity. Meanwhile, other interventions, such as data protection and restricting gaming, are more broadly about managing society, but with the same approach to putting the state before enterprise.

Other emerging economies

Part of our work in the StateCapFinance project is about recognising this Chinese approach as an alternative, and even a challenge to the contemporary global financial order. Interestingly, we see this not only in China but across emerging markets. In Brazil, Russia, India, South Africa and South Korea – which together with China account for 25% of global stock market capitalisation and 50% of trading in global futures markets – states facilitate control and national development in similar ways.

In most of these nations, it’s more common for the state to own listed companies and stock exchanges, and foreign and private ownership tends to be more restricted. Speculative trading is much more curbed, while states tend to try and control the price of key commodities by setting up rival benchmarks to the west. China has done this with commodities like crude oil, iron ore, copper and gold.

In StateCap’s most recent research, we locate different countries on a continuum, with the neoliberal approach at one end and the state-capitalist approach at the other. China is the closest to state capitalism, but India is quite far in the same direction and, perhaps surprisingly, so is South Korea. On the other hand, Brazil and South Africa are more towards the neoliberal approach, and – again contrary to what you might think – so is Russia. But to emphasise, this is all relative: Russia’s rules about the extent to which foreign companies can invest in strategically important industries are tougher than in most western countries, for example.

Viewed in this context, China’s regulatory crackdown is essentially an exercise in state management where the authorities aim to establish more control over what they perceive as outsized, unproductive economic sectors that ought to facilitate national development goals. Whether these interventions are progress is debatable, of course, but it helps to understand the fundamentally different philosophy underpinning them.

I’ll leave you with two final observations. Wall Street is still aggressively venturing into China. In 2020 alone, global investors channelled upwards of RMB1 trillion (£115 billion) into its capital markets, while global financial players have been scrambling to ramp up their China operations. And while the west worries about the power of its own tech companies within a system that is designed to give them as much leeway as possible, it is perhaps unsurprising that some have been wondering whether some of China’s more strong-handed interventions are the right way forward.

With the centre of the global economy gradually shifting east, we can probably expect an intensification of this clash of philosophies of how to organise the relationship between state and markets.The Conversation

Johannes Petry, CSGR Research Fellow, University of Warwick

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Related Posts

“The Ten Deadly Marketing Sins — Reimagined for the Regenerative Era” – Christian Sarkar and Philip Kotler

Leadership /

“The Ten Deadly Marketing Sins — Reimagined for the Regenerative Era” – Christian Sarkar and Philip Kotler

OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

Markets & Segmentation /

OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

“Technology and the Common Good” – Christian Sarkar and Philip Kotler

Meaning /

“Technology and the Common Good” – Christian Sarkar and Philip Kotler

‹ “The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler › “100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler
A D V E R T I S E M E N T
A D V E R T I S E M E N T

Recent Posts

  • “The Ten Deadly Marketing Sins — Reimagined for the Regenerative Era” – Christian Sarkar and Philip Kotler
  • “AI Destroys Months of Work, Fabricates Data, and Lies About It—Like a Human” – David Sehyeon Baek
  • “Technology and the Common Good” – Christian Sarkar and Philip Kotler
  • “Cultural Presence: The Social Function of Milan Design Week” – Barbara Dal Corso
  • “Wicked Problems” – An Interview with Philip Kotler and Christian Sarkar
  • “Dragon proofing your legacy brand” – Grant McCracken
  • OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides
  • “The 5th P is Purpose” – Christian Sarkar and Philip Kotler
  • “The CEO-as-Brand Era: How Leadership Ego is Fueling Tesla’s Meltdown” – Ilenia Vidili
  • “The Future of Marketing is the Quest for Good” – Christian Sarkar and Philip Kotler
  • “Questions for the New Year” – John Hagel
  • “Enlightened Management – An Interview with Gabriele Carboni”
  • “If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
  • “Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
  • ‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
  • “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
  • “Go-to-Market (GTM): A New Definition” – Karthi Ratnam
  • “Jobs-to-be-Done for Government” – Anthony Ulwick
  • “The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
  • “Zoom Out/Zoom In – Making It Personal” – John Hagel
  • “Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia
  • “Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
  • “The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du
  • “What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner
  • “How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara
  • “Ethics and AI: Policies for Governance and Regulation” – Aryssa Yoon, Christian Sarkar, and Philip Kotler
  • “Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
  • “The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
  • “Next Practices in Museum Experience Design” – Barbara Dal Corso
  • “What does ESG mean?” – Luciana Echazú and Diego C. Nocetti

Categories

  • Advertising
  • AI
  • Analytics
  • B2B Marketing
  • B2C Marketing
  • Big Data
  • Book Reviews
  • Brand Activism
  • Branding
  • Category Design
  • Community
  • Content Marketing
  • COVID-19
  • Creativity
  • Customer Culture
  • Customer Engagement
  • Customer Experience
  • Dark Marketing
  • Decision Making
  • Design
  • Digital Marketing
  • Ecosystems & Platforms
  • Ethics
  • Go to Market
  • Innovation
  • Internet of Things
  • Jobs-to-be-Done
  • Leadership
  • Manipulation
  • Marketing Technology
  • Markets & Segmentation
  • Meaning
  • Metrics & Outcomes
  • Millennials
  • Mobile Marketing
  • Non Profit Marketing
  • Organizational Alignment
  • Peace Marketing
  • Privacy
  • Product Marketing
  • Regeneration
  • Regenerative Marketing
  • Research
  • Retail
  • Risk & Reputation
  • Sales
  • Services Marketing
  • Social Media
  • Strategy & Business Models
  • Sustainability
  • Uncategorized
  • Videos

Archives

  • September 2025
  • July 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • September 2024
  • March 2024
  • October 2023
  • September 2023
  • June 2023
  • May 2023
  • April 2023
  • February 2023
  • January 2023
  • October 2022
  • August 2022
  • May 2022
  • January 2022
  • November 2021
  • September 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016

Back to Top

© 2016-19 The Marketing Journal and the individual author(s). All Rights Reserved
Produced by: Double Loop Marketing LLC
By using this site, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies, our privacy policy, and our terms of use.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy