- Turning the Flywheel by Jim Collins
- Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World by Mark Miller and Lucas Conley
- Strategy Beyond the Hockey Stick by Chris Bradley, Martin Hirt and Sven Smit (interview)
- The Four Horsemen by Scott Galloway (interview)
- My Adventures in Marketing by Phil Kotler
- Contagious: Why Things Catch On by Jonah Berger
- Simple Rules: How to Thrive in a Complex World by Donald Sull and Kathleen M. Eisenhardt
- What to Do When Machines Do Everything by Malcolm Frank, Paul Roehrig and Ben Pring
- PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini
- The Analytical Marketer: How to Transform your Marketing Organization by Adele Sweetwood (interview)
- Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen, Taddy Hall, Karen Dillon and David Duncan (interview)
- Play Bigger: The How and Why of Category Design by Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney (interview)
- Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato (interview)
- Monetizing Innovation: How Smart Companies Design the Product around the Price by Madhavan Ramanujam and Georg Tacke (interview)
- Hooked: How to Build Habit-Forming Products by Nir Eyal
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky and Braden Kowitz
- The Platform Revolution by Geoffrey Parker, Marshall Van Alstyne and Sangeet Paul Choudhary (interview)
- Drucker on Marketing by William Cohen
- Meaningful: The story of ideas that fly by Bernadette Jiwa