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Brand Activism

“The War for the Soul of Capitalism” – An Interview with Philip Kotler

March 27, 2017

“The Future of Brand America: Lessons from the Super Bowl and Beyond” – Philip Kotler and Christian Sarkar

February 7, 2017

“Finally, Brand Activism!” – Philip Kotler and Christian Sarkar

January 9, 2017

“SoulBranding in the C-Suite: Eight Guidelines for Values Branding” – Elsie Maio

June 25, 2016

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A D V E R T I S E M E N T

A D V E R T I S E M E N T

Recent Posts

“Technology and the Common Good” – Christian Sarkar and Philip Kotler
“Cultural Presence: The Social Function of Milan Design Week” – Barbara Dal Corso
“Wicked Problems” – An Interview with Philip Kotler and Christian Sarkar
“Dragon proofing your legacy brand” – Grant McCracken
OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides
“The 5th P is Purpose” – Christian Sarkar and Philip Kotler
“The CEO-as-Brand Era: How Leadership Ego is Fueling Tesla’s Meltdown” – Ilenia Vidili
“The Future of Marketing is the Quest for Good” – Christian Sarkar and Philip Kotler
“Questions for the New Year” – John Hagel
“Enlightened Management – An Interview with Gabriele Carboni”
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler
‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
“Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
“Go-to-Market (GTM): A New Definition” – Karthi Ratnam
“Jobs-to-be-Done for Government” – Anthony Ulwick
“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
“Zoom Out/Zoom In – Making It Personal” – John Hagel
“Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia
“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr
“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du
“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner
“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara
“Ethics and AI: Policies for Governance and Regulation” – Aryssa Yoon, Christian Sarkar, and Philip Kotler
“Product Feature Prioritization —How to Align on the Right List” – Bob Pennisi
“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
“Next Practices in Museum Experience Design” – Barbara Dal Corso
“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead

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