BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017
“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar July 13, 2017
“CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman April 4, 2017
“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster March 30, 2017
“Can Wall Street Win in Sustainable Investments? The Social Function of Marketing for Good” – Elsie Maio March 22, 2017
BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring March 12, 2017