“A New Charter for Chief Marketing Officers” – Mohanbir Sawhney and Robert C. Wolcott September 9, 2017
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017
“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar July 13, 2017
“CMO SURVEY Update: Marketers to Spend on Analytics; Use Remains Elusive” – Christine Moorman April 4, 2017
“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster March 30, 2017
