The Marketing Journal

About
Interviews
Articles
Videos
Book Reviews
Views

B2B Marketing

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

January 15, 2016

“The CMO should be the Chief Experiment Officer” – Greg M. Thomas

“The CMO should be the Chief Experiment Officer” – Greg M. Thomas

January 15, 2016

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

January 15, 2016

“Brand Equity Models: A Survey” – Jonathan Knowles

January 15, 2016

«< 3 4 5 6 7

A D V E R T I S E M E N T

Recent Posts

“The Community Value Pyramid” – Christian Sarkar, Philip Kotler, Enrico Foglia
“Next Practices in Museum Experience Design” – Barbara Dal Corso
“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“Can Peace be Marketed?” – Philip Kotler and Christian Sarkar
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori

Categories

Archives

© 2016-19 The Marketing Journal and the individual author(s). All Rights Reserved

Produced by: Double Loop Marketing LLC
By using this site, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies, our privacy policy, and our terms of use.

Register for FREE updates
[sibwp_form id=1]
no spam!

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More

Privacy & Cookies Policy