“Monetizing Innovation” – An Interview with Simon-Kucher & Partners’ Madhavan Ramanujam

July 3, 2016

“Optimizing Marketing: The Ideas-To-Demand Chain” – Robert Shaw and Philip Kotler

June 21, 2016

“Best Practice: Uncovering Unmet Customer Needs” – Anthony Ulwick

June 17, 2016

BOOK REVIEW: “Hooked: How to Build Habit-Forming Products” by Nir Eyal

May 31, 2016

“Empowerment Marketing: The Link Between Employee Engagement and Customer Experience” – Miguel A. González Cernuda

May 24, 2016

“Rethinking Innovation: Can Marketing Help?” – Anthony Ulwick

May 9, 2016

BOOK REVIEW: “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, John Zeratsky, and Braden Kowitz

April 28, 2016

“Harnessing the Full Potential of Platforms” – John Hagel

April 5, 2016

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016

“How to Map a Customer Job” – Anthony Ulwick

March 18, 2016

BOOK REVIEW: “Drucker on Marketing” by William Cohen

March 16, 2016

“Rethinking Marketing” – Gaurav Bhalla

February 25, 2016

“Customer Journey Analytics” – Frank Grillo

February 14, 2016

“Amazon and the Future of Retail” – Christian Sarkar

February 9, 2016

“Got Accurate Forecasts?” – Mark Blessington & Karl Hellman

January 15, 2016

“Scaling Trust: Marketing in a New Key” – An Interview with John Hagel III

January 15, 2016

“A New Marketing Era: Focus on Jobs and Outcomes” – Anthony Ulwick

January 15, 2016

“Marketing, Meet Finance: Understanding Market-Based Assets” – Raj Srivastava

January 15, 2016

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

January 15, 2016

“Brand Equity Models: A Survey” – Jonathan Knowles

January 15, 2016