“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi October 21, 2017
“Best Buy’s New Retail Strategy Is Panned … Again” – Karen Puckett and Mark Blessington September 25, 2017
“Marketing Conscious Brands” – An Interview with Beatrice Pitocco, Brand Street Agency September 15, 2017
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger July 28, 2017
“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar July 13, 2017
“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster March 30, 2017
