“Marketers Without Borders” – Al Ries

November 6, 2017

“Will the 4th Industrial Revolution Kill Store-Based Retailing?” – Philip Kotler

November 2, 2017

“The 5 Biggest Global Challenges for Indian Brands” – Matthew Hellman

October 26, 2017

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners

October 24, 2017

“The Inversion Factor: How IoT Changes Everything” – Sanjay Sarma and Linda Bernardi

October 21, 2017

“The Four Horsemen” – An Interview with Scott Galloway

October 20, 2017

“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonald

October 11, 2017

BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

October 1, 2017

“Best Buy’s New Retail Strategy Is Panned … Again” – Karen Puckett and Mark Blessington

September 25, 2017

“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

September 21, 2017

“Marketing Conscious Brands” – An Interview with Beatrice Pitocco, Brand Street Agency

September 15, 2017

“Top 3 B2B Brand Awareness Strategies” – Chris Hickman

September 11, 2017

“Welcome to the Age of Demarketing” – Philip Kotler

August 25, 2017

BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger

August 24, 2017

“How CMOs Can Build Trust” – Frank Grillo and Kimberly Whitler

August 19, 2017

“The Silver Lining of Click Fraud” – David Rodnitzky and Frank Grillo

August 16, 2017

BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger

July 28, 2017

“The Trust Gap Diagnostic” – Elsie Maio

July 24, 2017

“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017

“The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar

July 13, 2017

“Why Are CMOs In Trouble?” – An Interview with Kim Whitler

July 8, 2017