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B2C Marketing

“Marketing, Meet Finance: Understanding Market-Based Assets” – Raj Srivastava

“Marketing, Meet Finance: Understanding Market-Based Assets” – Raj Srivastava

January 15, 2016

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

January 15, 2016

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

“10 Ways to Rate Your Firm’s Marketing Assessment System” – Tim Ambler

January 15, 2016

“Brand Equity Models: A Survey” – Jonathan Knowles

January 15, 2016

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A D V E R T I S E M E N T

A D V E R T I S E M E N T

Recent Posts

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“What does ESG mean?” – Luciana Echazú and Diego C. Nocetti

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