“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares January 28, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler January 3, 2022
“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler November 17, 2021
“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry November 5, 2021
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
“Regenerative Marketing: Lessons Learned from Italian Business” – Enrico Foglia, Christian Sarkar, and Philip Kotler June 16, 2021
“Online Advertising is Changing – what you need to know to stay up to speed” – Claire Burdett May 10, 2021
“Outcome-Driven Venturing: Build the right solutions—and build them right” – Noel Sobelman and Tony Ulwick March 25, 2021
“Marketing 5.0: Technology for Humanity” – An Interview with Hermawan Kartajaya and Iwan Setiawan February 3, 2021
“From corona anxiety towards a new Enlightenment – Why a return to normal is not a meaningful option” – Guido Palazzo January 14, 2021
BOOK REVIEW: “5 Questions Creatives and Entrepreneurs Should Be Asking Themselves (According to Seth Godin’s New Book, The Practice)” – Ewa Wojciechowska December 21, 2020
“Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen October 24, 2020
