“The Power of Superconsumers” – Christopher Lochhead, Eddie Yoon, & Katrina Kirsch September 10, 2023
“Regeneration or Extinction?” – a discussion with Philip Kotler, Christian Sarkar, and Enrico Foglia June 28, 2023
“Climate scientists: concept of net zero is a dangerous trap” – James Dyke, Robert Watson, and Wolfgang Knorr June 15, 2023
“The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment” – Jacqueline Rifkin and Katherine Du June 4, 2023
“What is ‘ethical AI’ and how can companies achieve it?” by Dennis Hirsch and Piers Norris Turner May 27, 2023
“How the US military used magazines to target ‘vulnerable’ groups with recruiting ads” – Jeremiah Favara April 28, 2023
“Ethics and AI: Policies for Governance and Regulation” – Aryssa Yoon, Christian Sarkar, and Philip Kotler April 12, 2023
“ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon” – Omar H. Fares January 28, 2023
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead January 25, 2023
“Artclones: the Digital Licensing of Sculptural Masterpieces” – An interview with Giorgio Gori August 7, 2022
BOOKBUY ALERT: “Category Design Kills the Minimum Viable Product and the Blue Ocean Strategy” January 18, 2022
“Prison Brands: Regenerative Justice as a Business Model” – Christian Sarkar, Enrico Foglia, and Philip Kotler January 3, 2022
“100 Years of Community Engagement: The Regenerative Roots of Morettino Coffee” – Christian Sarkar, Enrico Foglia, and Philip Kotler November 17, 2021
“China’s Tech and Finance Crackdown is a Challenge to Western Ideas” – Johannes Petry November 5, 2021
“The Fundamentals of Airport Marketing” – Natale Chieppa, Giovanni Scalia, and Philip Kotler September 14, 2021
“The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It” – Eddie Yoon, Nicolas Cole, Christopher Lochhead September 6, 2021
