“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“GDPR and Personalization: What Messages Are You Sending?” – Frank Grillo and Mark Blessington August 23, 2018
“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar August 20, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar July 11, 2018
