“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome June 6, 2018
“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio May 12, 2018
“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan May 5, 2018
“Risking the Brand: When Companies Value Profits Before People” – Philip Kotler and Christian Sarkar April 29, 2018
Customer Culture: An Interview with Peter Cooke, President, Wright Medical International April 3, 2018
“B2B Call Center Strategy in an Omnichannel World” – Andrew Harrison and Mark Blessington March 22, 2018
“Strategy Beyond the Hockey Stick” - An Interview with Chris Bradley, Martin Hirt and Sven Smit March 20, 2018
“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman March 1, 2018
