“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar August 20, 2018
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington July 14, 2018
“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar July 11, 2018
“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome June 6, 2018
“How to Monetize Car Data with Jobs-to-be-Done and CRM 3.0” – Daniel Rubin and Jennifer Miles-Losapio May 12, 2018
“Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human” – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan May 5, 2018
“Risking the Brand: When Companies Value Profits Before People” – Philip Kotler and Christian Sarkar April 29, 2018
