“Influence The Influencers: Ecosystem Building for Customer Success” – Christopher Lochhead and Heather Clancy December 14, 2018
BOOK REVIEW: “Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World” November 30, 2018
“The Case for Brand Activism” – A Discussion with Philip Kotler and Christian Sarkar November 15, 2018
“Intelligent Retail: The Future of Shopping Experience Design” – Karl Hellman and Mark Blessington October 30, 2018
“PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform” – Christian Sarkar and Philip Kotler October 16, 2018
“How to Optimize Digital Marketing Execution: Notes from the Field” – Fred Dumas, Ioana Popescu and Mark Blessington September 13, 2018
“GDPR and Personalization: What Messages Are You Sending?” – Frank Grillo and Mark Blessington August 23, 2018
“The Regressive Brand: The Dark Side of Brand Activism” – Philip Kotler and Christian Sarkar August 20, 2018
“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar July 11, 2018
“Proving the Value of Third-Party Data” – Don Sutherland, David Mendelsberg and Mark Blessington June 23, 2018
“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman June 11, 2018
