VIDEO: Yvon Chouinard – “Marketing at Patagonia is easy. We just tell people who we are.” April 10, 2016 Founder Yvon Chouinard on the secret behind marketing Patagonia. WATCH >>
B2C Marketing / ‘Social profit orientation’ can help companies and nonprofits alike do more good in the world by Leonard L. Berry, Lerzan Aksoy, and Tracey Danaher
Customer Engagement / “Understanding Hallyu: The Impact of Korean Pop Culture” by Sanya Anand and David Seyheon Baek
