VIDEO: Yvon Chouinard – “Marketing at Patagonia is easy. We just tell people who we are.” April 10, 2016 Tweet Founder Yvon Chouinard on the secret behind marketing Patagonia. WATCH >>
B2C Marketing / “Crowdsourcing, Innovation, and the Tyranny of Ideas” – An Interview with jovoto’s Bastian Unterberg, Tim Aßmann, and Liz von Loewen
Customer Engagement / “Ending the War Between Sales and Marketing” – An Interview with Philip Kotler and Neil Rackham
