BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring

March 12, 2017

“Measuring Google AdWords Performance” – An interview with David Rodnitzky CEO of 3Q Digital, a Harte Hanks Company

February 4, 2017

“Law of Small Numbers Redux” – Mark Blessington & Karl Hellman

January 2, 2017

“The Analytical Marketer” – An Interview with SAS’ Adele Sweetwood

October 4, 2016

“When Worlds Collide: Technology and Creativity” – An Interview with Nicole Yershon

September 8, 2016

“The Demise of Advertising Business Models” – John Hagel

September 4, 2016

“Good Charts ” – An Interview with Scott Berinato

August 30, 2016

“Marketing and The CMO Survey” – An Interview with Christine Moorman

July 28, 2016

“Optimizing Marketing: The Ideas-To-Demand Chain” – Robert Shaw and Philip Kotler

June 21, 2016

“The Big Shift in Business Models” – John Hagel

May 16, 2016

“The Executive Guide to Marketing Effectiveness” – Philip Kotler

May 14, 2016

“Small Data, Big Impact!” – An Interview with Martin Lindstrom

May 1, 2016

“The Platform Revolution” – An Interview with Geoffrey Parker and Marshall Van Alstyne

March 30, 2016

“Best Practices: B2B Sales Pipeline Optimization” – Javed Matin

March 29, 2016

“The Rise of the Collaborative Economy” – An Interview with Jeremiah Owyang

March 12, 2016

“Customer Journey Analytics” – Frank Grillo

February 14, 2016

“Outcome-Based Segmentation” – Anthony Ulwick

February 9, 2016

“Amazon and the Future of Retail” – Christian Sarkar

February 9, 2016

“Customer-Centricity: What It Is … and Isn’t” – An Interview with Frank Grillo, CMO, Harte Hanks

January 21, 2016

“What Next?” – An Interview with Philip Kotler on the Future of Marketing

January 15, 2016

“Got Accurate Forecasts?” – Mark Blessington & Karl Hellman

January 15, 2016

“Scaling Trust: Marketing in a New Key” – An Interview with John Hagel III

January 15, 2016

“Beyond Big Data: From Analytics to Cognition” – An Interview with Thomas Davenport

January 15, 2016

“Marketing and the Internet of Things: Are You Ready?” – Jamshed Dubash

January 15, 2016